Press Release

August 31, 2009

Citadel Affiliate Terminates 10b5-1 Stock Trading Plan in Connection With E*TRADE Investment

Chicago, IL — August 31, 2009 - Citadel Investment Group, L.L.C., a leading global financial institution, announced today that its affiliate, Citadel Equity Fund, Ltd., has terminated the Rule 10b5-1 trading plan it entered into on August 11, 2009 in connection with its holdings of E*TRADE Financial Corporation (NASDAQ: ETFC) common stock.

No sale of E*TRADE common stock had been made under the Plan, which was to commence on August 31, 2009.

The Plan provided for the sale of up to 120,000,000 shares of E*TRADE common stock, representing slightly over 10% of Citadel’s holdings of E*TRADE common stock on an “if and as converted” basis. Citadel owns in excess of 1.1 billion shares of E*TRADE Common Stock on such basis*, in addition to its existing debt holdings.

Citadel believes that the termination of the Plan at this time is in the best interests of E*TRADE and all of its stakeholders. Kenneth Griffin, Citadel Founder and CEO, has consulted with E*TRADE’s Board of Directors and they have been fully apprised of Citadel’s decision.

About Citadel Investment Group, L.L.C.

Citadel is a leading global financial institution with a diverse business platform that is built on a foundation of world-class talent, technology and infrastructure. Founded in 1990, the Citadel group of companies includes a division that principally executes alternative investment strategies across multiple asset classes; and Citadel Securities, comprised of investment banking, a sales and trading platform, an industry leading market making franchise, and Citadel Solutions, a recognized administrator serving financial institutions. With more than 1,000 team members, Citadel operates in the world’s major financial centers, including Chicago, New York, London, Hong Kong and San Francisco.

* Subject to limitations on conversion contained in the Class A Convertible Debentures due 2019 held by Citadel

About Citadel

Citadel is a leading global financial institution focused on alternative investment strategies and services. The Citadel group of companies employs 1,200 professionals worldwide in Chicago, New York City, London, Hong Kong and San Francisco.

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Citadel, L.L.C.